The new poultry houses are designed to handle up to 50,000 plus birds.  The industry currently tries to get a 9 pound bird in six weeks.  However, the market, i.e. Kentucky Fried Chicken, Chick-fil-A, etc. and so many others say all they need is six pound birds.  Costco risk setting a new marketing approach by going directly into the poultry raising business.  This presents a new situation for integrators not to mention the farmers.  The industry has already started by going to a seven pound bird.  Costco will be looking at a 5 to 6 ½ pound bird to meet their demand.  This cuts into the farmer’s income and the need for adjustments is a definite. Making ready for the next flock means going faster in preparing the poultry house must quicken.  The LRP is designed to do just that.  The LRP  is the science and equipment to meet today’s market needs.  RUCO, Inc. Is on the cutting edge with its innovative thinking and creation of equipment to meet the industry needs.  Tomorrows technology today.